We do things the refreshing way

Where sales meet marketing

Think sharp, act fast, aim better. That’s how we do it.

Our services

Sales Planning

Marketing Support

Field Representation

Head Office Relations

Go To Market Strategies

Close

Sales Planning

 At DuJour, we believe a strong sales strategy starts with a sharp understanding of the product, the market, and business objectives.
Our sales strategy service aims to structure, optimize, and drive our clients’ commercial efforts through:

  • Opportunity and distribution channel analysis
  • Development of sales plans tailored to market realities
  • Definition of clear, achievable, and measurable objectives
  • Creation of effective sales tools (sales pitches, presentations, decks)
  • Support for field representation or market development team

Our approach is action- and results-oriented. We help turn intention into motion — and motion into growth.

Close

Marketing Support

DuJour stands by you at every step of your marketing journey — from brand strategy to campaign execution.


We act as a committed partner, offering clear ideas, concrete actions, and agile support to make your brand shine and hit your goals.

Close

Field Representation

DuJour acts directly in-store to introduce your products, ensure their visibility, and build solid relationships with retailers.


Our reps make regular visits, strategically present your offers, and provide clear, actionable reports to guide next steps.


A proactive presence that turns your business goals into real, measurable results — right where it matters most.

Close

Head Office Relations

DuJour serves as a strategic liaison between brands and the head offices of major banners.


We handle your product presentations, follow-ups, and deal negotiations while building strong, lasting relationships with key decision-makers.


A structured partnership that helps you better navigate the world of retail chains and secure large-scale market opportunities.

Close

Go To Market Strategies

DuJour designs go-to-market strategies that align positioning, channels, and field actions to propel your products into the market.


We help you pick the right entry points, adapt your messaging to target audiences, and orchestrate a coherent rollout — from idea to display.

Our clients

Leciel

DuJour supports Leciel in developing and executing its go-to-market strategy, backing its sales and marketing efforts to maximize impact and growth.

Our clients

Une touche d’ail

DuJour supports Une Touche d’Ail in its growth by positioning the brand, securing in-store representation, and showcasing Québec garlic through targeted marketing and sales strategies.

Our clients

Mamzells​

DuJour helps Mamzells grow by focusing on brand innovation through a mandate combining strategic planning, creative marketing, and brokerage services.

Our clients

Bleuets Royal

DuJour supports Bleuet Royal in promoting its wild blueberries during the summer season with a fresh, flavorful, and well-targeted go-to-market strategy.

Our clients

Produits Frais
FMS

DuJour supports FMS in creating the brand image for Québec’s first processed baby carrots — an innovative product highlighting local expertise. Our mandate also includes developing a distinctive go-to-market strategy to position this local innovation on today’s shelves.

Our clients

Belle Spring Farms

DuJour supports Belle Spring Farms in its strategic entry into the Québec market with its greenhouse strawberries. By leveraging in-depth analysis of distribution channels by volume and negotiating key agreements, we aim for a bold and lasting market launch.

Our team

Laura Boutet

With over 5 years spent leading major campaigns in advertising agencies across Québec, Laura has built solid expertise in strategy and marketing execution.
In 2022, she made the leap into the food industry, combining her creativity with an in-depth understanding of market dynamics.


Passionate about the link between marketing and field action, she firmly believes that brands must not only be seen — but also well sold.


Her goal? To create a positive, tangible, and lasting impact on the market for local products and businesses.

Marie Gosselin

 With 30 years at Savoura, Québec’s leading consumer-recognized fruit and vegetable brand, and 10 years running a brokerage firm, Marie Gosselin holds a unique blend of strategic vision and hands-on market expertise.


She has played a key role in developing brands that stand out both through image and shelf presence.
For Marie, a brand is the best way to connect with consumers — provided it’s well thought-out, well positioned, and well delivered.


At DuJour, she channels her business instinct, discipline, and passion to help local businesses grow with impact.